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Reflective Dog Vests

brand

Colors

1. Blaze Orange

• Hex: #FF8041

• Pantone: Approx. Pantone 1585 C

2. Deep Navy Blue

• Hex: #274f95

• Pantone: Approx. Pantone ????

3. Muted Tan

• Hex: #D9BCA5

• Pantone: Approx. Pantone 7528 C

4. Bright Sky Blue

• Hex: #7FC0E8

• Pantone: Approx. Pantone 2905 C

5. Soft White

• Hex: #F3F4F4

• Pantone: Approx. Pantone Cool Gray 1 C



HEADLINE OSWALD EXTRA BOLD

OSWALD SUBHEADLINE

This is a paragraph for the SafetyPUP XD branding font test until we get it locked in with Quicksand lite.

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SafetyPUP XD Tone of Voice Guidelines


Core Themes

1. Trustworthy and Reassuring

• Emphasize the dependability and quality of SafetyPUP XD products.

• Always communicate that safety is the top priority for dog families.

• Use confident, straightforward language that inspires trust (e.g., “Built to last,” “Designed for safety”).

2. Adventurous and Energetic

• Highlight the joy of outdoor activities and exploration with dogs.

• Incorporate a sense of excitement and enthusiasm when discussing adventures, products, or features.

• Words and imagery should evoke energy, freedom, and the connection between dogs and their families.

3. Approachable and Friendly

• Maintain a conversational and relatable tone, like speaking to a close-knit community of dog lovers.

• Use warm and inviting language that reflects the love and care people have for their dogs.

4. Professional but Relatable

• Balance credibility with an approachable style. Avoid overly formal language.

• Position SafetyPUP XD as an expert in dog safety while staying accessible and human.


Tagline Usage

• Use the tagline “Always Seen, Always Safe” sparingly to reinforce the brand’s identity.

• Avoid overusing or introducing additional tagline-style statements to maintain a clear and focused message.


Inclusive Language

• Refer to the audience as dog families, dog lovers, or similar phrases.

• Avoid using terms like “dog owners,” which feel less inclusive and less aligned with the brand’s community-oriented values.


Approved Language Guide for Reflectivity and Visibility

Nighttime Reflectivity – Use These Words & Phrases:

These emphasize SafetyPUP XD's reflective materials that bounce light back to its source, such as headlights or flashlights.

  1. Reflects light brilliantly at night

  2. Ultra-reflective for low-light safety

  3. Bounces light directly back to the source

  4. Designed to shine when hit with light

  5. Maximum nighttime visibility

  6. Highly reflective trim for 360° safety

  7. Lights up under headlights or flashlights

  8. Reflective safety that commands attention

  9. Engineered for superior reflectivity

  10. Visibility that kicks in when it matters most

 

 

Daytime Visibility – Use These Words & Phrases:

These emphasize the blaze orange and hi-vis yellow colors that keep dogs visible during the day.

  1. Hi-vis blaze orange

  2. Bright, bold, and hard to miss

  3. High-contrast color for daytime detection

  4. Visible from hundreds of feet away

  5. Easy to spot in any terrain

  6. Eye-catching color keeps pups seen

  7. Daylight visibility that stands out

  8. Designed for high visibility outdoors

  9. Vibrant color made for open trails and forests

  10. Bright gear for bright days

 

 

❌ Phrases to Avoid

These mislead consumers or confuse the product’s actual technology.

  1. Glow in the dark

  2. Glowing vest

  3. Luminous

  4. Light-up

  5. Self-illuminating

  6. LED vest

  7. Electroluminescent

  8. Charges in sunlight

  9. Phosphorescent

  10. Emits light on its own