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May 03, 2017

The SafetyPUP XD dog coat, a recently released rain coat for dogs designed by pet products producer SJS Direct, has officially received a top ten ranking from the global product ranking site Though the SafetyPUP XD coat for dogs has only been available since late last year, the product was awarded 7th place by the Wiki site, beating out a number of contenders from major dog coat and pet products companies around the world. The SafetyPUP XD dog coat is a uniquely engineered jacket for dogs made from a water-resistant 300D Oxford Weave shell wrapped around a soft fleece interior. The product works to protect canines from inclement weather both by repelling moisture and retaining heat, improving pet comfort and reducing potential health risks.

SJS Direct, the company behind the SafetyPUP XD, is a California-based pet products company that distributes dog vests and jackets intended to improve safety for pets and their owners. In addition to the SafetyPUP XD dog coat, SJS markets a full line of hi-vis dog reflective vests for dogs, a reflective leash, and will soon be releasing a line of Treat Bags.

The product development team at SJS expressed excitement about the ranking, and chalks the victory up to solid teamwork. “We’ve all worked hard to make the SafetyPUP XD dog coat top of the line, and we’re extremely gratified to see that work pay off,” said Stacy McIntosh, CEO of SJS Direct and Brand Leader for the SafetyPUP XD team. “We’ve got several new lines of products slated for release later this year and we plan to see even better rankings in the future.”

The Top Ten award was granted by, an online product comparison site that has provided consumers with impartial product research and video reviews since 2011. Ezvid is now one of the top 3,000 websites on earth, and has worked to inform over $185 million in purchasing decisions to date.

About SJS Direct:

Based in Modesto, California, SJS Direct produces premium quality, safety-conscious products for dogs and dog owners. Unlike many dog apparel companies, SJS Direct does not concentrate on minimizing production costs to satisfy the lowest-price market, but is known for investing time and capital into product research, material engineering, and customer-requested feature development. As a result, SJS pet products provide superior craftsmanship, value, and utility while remaining competitively priced. For more information on the growing SafetyPUP XD product line, browse to