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Dog Vest Company Tests Dog Walking Fitness Promotion

September 22, 2014

California-based dog vest manufacturer SJS Direct is in the process of testing a new customer awareness and education program that encourages pet owners to exercise by taking their pets for nightly strolls while staying safe and secure.   Modesto, CA: California-based SJS Direct is the company behind the popular new line of reflective dog vests sold under the brand SafetyPUP, and these bright blaze orange dog vests are an increasingly common sight in urban and suburban neighborhoods. As SJS expands the SafetyPUP brand, the company leadership is gearing up for a fitness promotion that could push sales up even further.   “We’ve seen some concerning statistics from government studies that show a decreasing trend in regular exercise among Americans,” reveals Shem Swerkes, VP of Marketing for SJS. “One of the most notable exceptions is pet owners, so we’re looking at ways to encourage dog owners to walk their dogs on a more regular basis, and the SafetyPUP reflective dog vest helps make those walks safer for both pets and pet owners.”   It’s true that pet owners are far more likely to engage in regular exercise than non-pet owners. Less than 17% of Americans aged 18 and over exercise on a regular basis, as revealed in a recent study from the US Department of Labor. Dog owners, however, exercise an average of 150 minutes per week, and most of that time is spent walking their pet.   Swerkes continues, “If we can help our shoppers engage in regular exercise by taking their dog out for a walk, that’s going to make a real difference in their quality of life, as well as the quality of life of their pet.” SJS aims to show shoppers how the SafetyPUP reflective dog vest makes dog walking safer both during the day and at night, assuaging the fears that many dog owners have about potential automobile accidents.   “There’s no doubt that the SafetyPUP improves pet visibility in all environments,” states Jubal McMillan, VP of Product Development for SJS. “We engineered the SafetyPUP dog vest for maximum visibility in any light conditions. During the day and at night, the SafetyPUP can add 500 feet of visibility or more.”   Turning this increased safety into a reason to exercise might seem difficult, but the SafetyPUP team is convinced that increased awareness about the enhanced visibility reflective dog vests will ensure that more dog owners are walking their dogs more often. “There are a number of reasons why people hesitate to take their dog for a walk, especially after dark. But if we can eliminate one of those reasons – the fear of automobile accidents – then our customers will be exercising with their dogs more often.”   If Swerkes is correct, then the program could lead to happier, healthier customers, as well as happier, healthier pets – and that’s a good thing.   About SJS Direct:   Based in Modesto, California, SJS Direct is a new venture dedicated to providing premium quality consumer products across a broad range of industries. Unlike many producers of commercial goods, SJS Direct does not concentrate on minimizing production costs to satisfy the lowest-price market, but is known for investing time and capital into product research, material engineering, and customer-requested feature development. As a result, SJS products offer superior craftsmanship, value, and utility than many brand name manufacturers while remaining competitively priced. For more information on the new SafetyPUP XD reflective dog vest, browse to